Adressing this issue markus meierer analyzes firstly if consumers from germany france romania russia and the usa perceive an internationally standardized corporate brand homogenously as well as if a positive effect on consumers product response exists secondly he investigates if consumers perceive corporate and product brand as reciprocally related across countries as well as how the . International corporate brand management evaluating standardized corporate branding across countries handel und internationales marketing retailing and international marketing by markus meierer 2010 10 14 markus meierer isbn kostenloser versand fur alle bucher mit versand und verkauf duch amazon. International corporate brand management evaluating standardized corporate branding across countries authors markus meierer book 73k downloads log in to check access buy ebook usd 6999 instant download readable on all devices own it forever local sales tax included if applicable buy physical book learn about institutional subscriptions chapters table of contents 4 chapters . International corporate brand management evaluating standardized corporate branding across countries markus meierer gabler verlag oct 14 2010 business economics 206 pages 0 reviews marketers have to understand how the information that consumers associate with a company and its products affects their responses to those products adressing this issue markus meierer analyzes firstly . 13 controlling corporate brand management externally corporate associations corporate reputation and corporate image 29 14 managing the corporate brand internationally fundamental decisions and organizational integration 31 15 contributions of the various chapters 36 2 does standardization of corporate branding across