Customer satisfaction score csat this is the most standard customer satisfaction metric asking your customer to rate her satisfaction with your business product or service your csat score is then the average rating of your customer responses the scale typically ranges between 1 3 1 5 or 1 10 a larger range is not always better due to cultural differences in how people rate their satisfaction. Usually asked on a scale of 1 3 1 5 or 1 7 your customer satisfaction score can be calculated by adding up the sum of all scores and dividing the sum by the number of respondents customer satisfaction score csat is the most commonly used satisfaction method you ask your customers to rate their satisfaction on a linear scale. Customer satisfaction csat is an important customer experience metric to understand how your customers feel about your products or services connecting with your customers is the only real way to measure customer satisfaction one of the most common methods of measuring customer satisfaction is through surveys respondents record their feedback via multiple choice questions rating questions . Conducting surveys is a good way to measure customer satisfaction however it is not that straightforward asking your customers the right questions is the key to measuring it without the right questions the responses may not show you the right data